In this video, Kelly and Pace jam about peaceful entrepreneurship, just because it’s fun. And what do you know, useful and helpful topics come up! Topics like:
What happens when you tell your customers that they are an afterthought
Doing what you love — when does it make you money, and when doesn’t it?
What we thought “marketing” meant three years ago, and what we think it means now
How courageous authenticity is a business advantage
Why The Way is paved with tools, not rules
The catch: Why The Way of the Peaceful Entrepreneur is not a free lunch
In 1993, some guys by the name of Ries and Trout released a now-classic book called The 22 Immutable Laws of Marketing.
Pace began reading it to see what insights it could offer, but its target audience is corporate marketers, not small business content marketers like her and Kyeli.
Here are Ries & Trout’s first 5 laws:
The Law of Leadership: It’s better to be first than it is to be better.
The Law of the Category: If you can’t be first in a category, set up a new category you can be first in.
The Law of the Mind: It’s better to be first in the mind than to be first in the marketplace.
The Law of Perception: Marketing is not a battle of products, it’s a battle of perceptions.
The Law of Focus: The most powerful concept in marketing is owning a word in the prospect’s mind.
After these five, she and Kyeli decided to come up with their own laws, The 22 Wildly Mutable Laws of the New Marketing.
We’ve put them into a short ebook, you can download it immediately by clicking here.
Our very own Pace Smith takes on the notorious Johnny B. Truant in a PEACEFUL CAGE MATCH: a live debate, free for all to attend!
Time: Monday, January 9th at 5:00pm Eastern Recording:Click here to listen to the recording, or right-click and select “Save as…” to download it for later!
Pace Smith
(doesn’t she look peaceful?)
Johnny B. Truant
(doesn’t he look… not so peaceful?)
In this live debate, they’ll enter a teleconference, and they won’t leave until Pace is crushed or Johnny is subdued with peacefulness. After all, they couldn’t both be right… could they?
Jennifer Louden has taught a lot about comfort, savoring, and serving. So I (Pace) wanted to talk to her about The Way of the Peaceful Entrepreneur. In this conversation, Jen and I talk about: All the people saying “crush it” and “kick your own ass”, and what effect that has on would-be entrepreneurs. Being an [...]
When I started my business, I struggled to get my mind around how people were making money online — and it was even more difficult to explain to my friends and family. When you’re starting out, online business models can blur together because you’re drowning in advice. Too often, everything gets lumped into the category [...]
When you think “motivation,” what kind of images come to your mind? Do you think of fire? Passion, desire? A burning hot drive to accomplish, to strive? Or do you think of water, of flow? The rain that can coax plants to grow? The river that turns the mill wheel, With its own soft and [...]
…and why starting a business is like moving to New York City. “When I first began contemplating the idea of beginning an Internet-based business, I felt like a tiny fish in a huge ocean. I’d felt that way before — when I moved to New York City in my early 20’s. In both situations, what [...]
In part 2 of Pace Explains Peaceful Motivation, Pace explains what you can do when you’re not feeling motivated. Rest assured, the answer is not “Force yourself to do it anyway.” Part 2 has far more robots than Part 1, and the distracting kitten makes a repeat performance!
Why this video rocks: When Pace and Kyeli started their business, they made a vow. They vowed that they would rather fail and be happy rather than succeed if it meant being miserable. In this video, Pace explains how they put that into practice.
