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In 1993, some guys by the name of Ries and Trout released a now-classic book called The 22 Immutable Laws of Marketing.
Pace began reading it to see what insights it could offer, but its target audience is corporate marketers, not small business content marketers like her and Kyeli.
Here are Ries & Trout’s first 5 laws:
- The Law of Leadership: It’s better to be first than it is to be better.
- The Law of the Category: If you can’t be first in a category, set up a new category you can be first in.
- The Law of the Mind: It’s better to be first in the mind than to be first in the marketplace.
- The Law of Perception: Marketing is not a battle of products, it’s a battle of perceptions.
- The Law of Focus: The most powerful concept in marketing is owning a word in the prospect’s mind.
After these five, she and Kyeli decided to come up with their own laws, The 22 Wildly Mutable Laws of the New Marketing.
We’ve put them into a short ebook, you can download it immediately by clicking here.
